This is where you can stretch and bend your text, like making the text go in a circle.
However, my favorite option is the transform effect. Here you can add shadows and reflections or even 3-D effects to your text. For example, in the WordArt Styles grouping of commands, click on the Text Effects icon in the lower, right-hand corner. This command will help you add more effects to the text in the box. You will notice that the Drawing Tools/Format menu has opened in the ribbon. Once you have selected the style, a text box will appear on your slide. Keep in mind we can change the look of the text by adding different effects, even after we select the basic style. Before we get too fancy, we need to choose the basic style for our text, and there are several choices. This will give you a style selection box for the text. Start by going to the Insert menu and clicking on the WordArt command. The title will be 'California's Best Places to Ride.' And in our example, we will add WordArt to our title slide. Let's begin with reviewing the steps to creating WordArt. Not only can you change the shape of your text by stretching and bending the word or sentence, you can change the outline color of the letters and add texture and color schemes to the inside of the letters, or fill. You could say that WordArt lets you create your own style of text, and you can get very creative. A good place to use WordArt is in titles, such as the title slide of the presentation, title of a slide and titles of the text boxes within your slides.